Usability testing ≠ a good user experience
I like the metaphor of doing strategy, not just tactics.
Here's a good example:
- Strategic plan: Go from airport to hotel
- Tactics: Make some turns
"Find and fix" usability is like making a turn. It's a good thing to do… If you know where you're going. And that's where strategy – and strategic user experience - comes into play."
Paul Sherman
Jeff Belden MD
573-489-4206 m
Geek Salad: Tossing Ideas Around
meeting every other Tuesday at 0700
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